Moviemakers are often too introverted about their production. They tend to build up myths about audiences and to prattle glibly about shifting public taste and its unpredictables. In considering audiences and our professional function, remember one thing: Americans are a sociable folk; we like to enjoy ourselves in crowds, at sports arenas, at picnics, fairs, and carnivals, at concerts, and at the theater. Above all, we like to laugh together even at our own shortcomings. I don't like to kid myself about the intelligence and taste of audiences. They are made up of my neighbors, people I know and meet every day. Folks I trade with, go to church with, vote with, compete in business with, help build and preserve a nation with.
- Walt Disney